Gerontology

Aging, Media, and Culture by C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)

By C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)

The intersections of getting older, media, and tradition are under-explored given developments in inhabitants getting older, speedy raises within the mediation of way of life, and the becoming cultural importance of media intake on the international point. This e-book brings jointly a global selection of serious students, either well-established and up-and-coming, from a few of the educational disciplines that proportion a standard curiosity sooner or later learn of getting older and media. This anthology of unique articles integrates getting older concept and media reviews via a research of middle matters together with the media’s impression at the development of “old age,” the reciprocal effect of getting older on media industries, age-based identities in a mediated international, problems with gender and sexuality in an getting older society, and the sensible implications of a extra built-in strategy among the 2 fields. The chapters discover the intersections among getting older and media within the geographical regions of advertising/marketing, tv, movie, track, big name and social media, between others.

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Barrett, Anne; Baumann, Shyon; Claessens, Nathalie; de Laat, Kim; Gunderson, Justine Lexington Books, Lanham, ISBN: 9780739183649 36 Anne L. Balazs alistic expectations, consumer dissatisfaction, and cognitive dissonance. With respect to the consumers who wish to pursue greater longevity and long lasting youthfulness, there are ways to creatively satisfy their needs with products and services that push the envelope of natural aging without the aura of science fiction or worse, deception. © Harrington, C.

Barrett, Anne; Baumann, Shyon; Claessens, Nathalie; de Laat, Kim; Gunderson, Justine Lexington Books, Lanham, ISBN: 9780739183649 26 Anne L. , consumer research) and methodologies, such as telephone surveys, took off. As computer and satellite technology spilled over into academic and commercial arenas, it became possible to track TV viewing behavior, magazine readership, and mail order frequency. Marketing segmentation methods were employed to better understand consumers based on finer demographic, psychographic, and behavioral details.

Ads for erectile dysfunction medication are ubiquitous during prime-time television programming and typically include over-fifty models enjoying each other’s company. For the most part, these ads are targeted toward men, who would need to see a doctor for what is currently a prescription medication. Female partners also feature prominently as coagents in this opportunity to enjoy life more fully. The subtext is a positive one, that sexuality extends across the life span and any physical difficulties in achieving sexual satisfaction can be treated.

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